e-Newsletter Creation...

What is an e-newsletter?

An e-newsletter is a piece of communication delivered to your customers via email. Unlike pdf's and links to a web based newsletter, an e-newsletter (and the content you want to communicate) is delivered directly into your readers inbox ready to be read. They don't have to follow any links or download any document readers. They will be able to read your communication straight away. In addition, e-newsletters produced by TM are branded with your corporate identity producing greater brand recognition.

Why are e-newsletters valuable?

Producing a regular e-newsletter for your business gives you the ability to stay in contact with your customers at a low cost. E-newsletters are great for:

• Providing customers with useful hints and tips around your services
• Communicating special promotions and events
• Introducing new products and services
• Asking customers for feedback
• Expanding your client base by encouraging the forwarding of your e-newsletter to customers

How can TM help?

TM offers comprehensive e-newsletter production packages. All you need to do is supply content and your customers email addresses! We provide a complete service where we:

• Generate a customised and re-usable e-newsletter template to present your message to your customers in an attractive and branded format
• Format and display the content for your newsletter in a way that communicates your message (we can also help write your text if you would like)
• Manage the subscription and un-subscription of your customers
• Provide you with login details to give you real-time feedback on the progress of your e-newsletter campaigns after they are sent.

What are the benefits of sending an e-newsletter

There are a number of benefits to sending an e-newsletter.

• Regular customer contact encourages repeat business
• Makes it easy for your customers to refer you to friend (they can simply click the Forward button on their email)
• Understand what your customers are interested in - get real-time feedback on what your customers are reading